Sunnyside or Scrambled

By Mark Bertrang, The Creator of the Financialoscopy® on Thursday, June 4th 2026

 

Sometimes when you order off the menu, you think it’s relatively simple. You should be able to get what you want. It doesn’t necessarily work that way.

I was sitting across from a friend recently.

We were having breakfast together, and it came time for us to order. It was breakfast—so pretty basic, right? The choice was eggs: how do you want them served? Bacon or sausage? Patties or links? Toast: whole wheat or white? And do you want the breakfast potatoes?

Pretty easy decisions. Pretty easy to get it right.

Right? Wrong.

I got what I wanted, but my friend? He asked for sausage links and sunny-side-up eggs. Instead, he received bacon and scrambled eggs.

Where am I going with this?

It might be only one experience. It might only be a meal. It might only be breakfast. But in all of our lives today, we would like to have what we’re asking for.

And as you are planning your life, you want one thing. You want sunny-side-up eggs. But instead, sometimes you end up just getting scrambled eggs. Sometimes you would like to have sausage, but instead you get bacon. And it doesn’t help if someone says, “Well, it comes from a pig, so…….you are kind of getting what you wanted.”

No. That’s not what I had asked for.

If you want what you want, you should get what you want.

The real question is: Is someone actually listening to what you’re saying? Or are they haphazardly listening and just writing down what most people order—because that may not be what you want at all?

You will sometimes find me placing my index finger upon my lips. That’s my personal reminder to listen and not talk. There are times I need to speak, but what we really try to do is use these things that grow out of either side of our heads. We lean in. We listen.

And we are going to try as hard as we possibly can to cook up and serve up exactly what it is that you are looking for.

Sure, we might show you other things on the menu you may not have considered. But at the end of the day, what you want is what you want. We don’t want you to pay a bill for something you didn’t ask for.

So, listen. Create. Deliver. With as much effort as we possibly can, to give you those things you are asking for.

And that’s the team goal of the Financialoscopy team.

Your financial future isn’t a standard order—it’s personal. You deserve sunny-side-up precision, not a scrambled substitute.

 


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